Tools

Tools

3 BuiltWith alternatives in 2024

Discover and compare Wappalizer, Ful and AppRack.

Nov 7, 2024

Looking to find out what tech powers a website or what companies are using X technology?

BuiltWith probably popped up as your go-to, and while it's a solid tool that’s been around forever, it's expensive and it can feel clunky and outdated.

Luckily, new tech lookup tools have stepped up, bringing more options with unique perks.

Here’s a quick breakdown of three popular alternatives for 2024: Wappalyzer, Ful, and AppRack.

Wappalyzer.com

Launched in 2008, Wappalyzer is an established player in the tech detection game, known for its massive dataset. It can identify thousands of technologies across millions of websites—everything from CMSs and eCommerce to analytics and infrastructure details.

Builtwith alternative - Wappalizer

Pricing: Starts at $250/month, with plans that scale up based on users and features. The “Pro” plan ($250) includes basic tracking, while “Business” ($450) offers more users, unlimited tracking, and API credits. Custom enterprise plans start at $850.

Who it’s for: Teams that need a big, reliable tech database, especially those wanting API or CRM integration to make tracking and data imports easier. The price might be steep for solo users, but it’s perfect for companies needing powerful insights.

Ful.io

Newer to the scene (founded in 2022), Ful.io is rapidly growing. It has a big database of over 300 million domains and 75,000+ technographic signals, covering all the basics like CMS, hosting, and more.

Builtwith alternative - Ful

Pricing: Straightforward and affordable, with plans starting at $250/month for 2,500 credits, which includes full lookup features and responsive support.

Who it’s for: Great for small to medium businesses that need a robust tech database without the higher prices. It’s simpler than Wappalyzer but offers solid coverage for anyone looking to keep costs down without losing quality.

AppRack.io

Just launched in 2024, AppRack is a bit different. Instead of checking a site’s tech stack, it helps you find companies using specific tech, making it super useful for sales and marketing.

Builtwith alternative - AppRack

Pricing: Pay-as-you-go at $0.05 per record, so you’re only paying for the data you need. Perfect if you need flexibility and don’t want to commit to a monthly plan.

Who it's for: Ideal for teams focused on lead generation or outreach targeting companies by tech stack. It’s a budget-friendly option for gathering targeted leads and saves money by charging per record.

Compare
Wappalyzer Ful AppRack
Founded 2008 2022 2024
Primary Purpose Technology detection for websites Technology detection for websites Finding companies based on tech stack
Data Coverage Thousands of web technologies across millions of websites 20,000+ technologies tracked, includes social media and work email discovery 100+ technologies across 1 million+ companies
Plans & Costs - Pro: $250/month (1 user, 2 lead lists)
- Business: $450/month (5 users, unlimited tracking)
- Enterprise: $850+
- Enterprise: $250/month for 2,500 credits, unlimited users, API access, bulk lookups, white-label
- Extension: $14.99/month for unlimited use
$0.05 per record, flexible cost based on records pulled
Best For Large teams needing detailed insights and CRM/API integrations Small to medium-sized businesses wanting comprehensive tech lookup with added social/email data Sales/marketing teams targeting companies by specific technologies
Key Features Extensive tech coverage, API, CRM integration Affordable, includes email/social profiles, bulk lookups, white-label option Targeted company lists, flexible pricing
Drawbacks Higher cost, may be overkill for individuals or small teams Fewer integrations compared to Wappalyzer Limited to company targeting, less ideal for full website analysis
Ideal Use Case Comprehensive tech analysis for large teams Cost-effective tech lookup for SMBs with added social and email features Building lead lists based on tech usage

Whether you’re digging into competitors’ tech, generating leads, or just browsing out of curiosity, these tools all bring something different to the table. Each has its pros, so the right choice just depends on what you need and your budget